Social Media Policy

Use of Social Media Policy

 

1.0 Purpose

This policy is intended to protect the interests of this member organisation; its members and associated stakeholders by defining the requirements expected in the use of social media.

Social Media offers the opportunity for people to gather in online communities of shared interest and create, share or consume content. As a member-based organisation, Riverstone Schofields Junior Soccer Club recognises the benefits of social media as an important tool of engagement and enrichment for its members. It is a platform to communicate, update and acknowledge the achievements of its members.

Along with those benefits are associated risks to the reputation of the organisation, its members and followers and individuals who might interact with the organisation through social media channels.

2.0 Definition of Social Media

Social media includes, but is not limited to, the generation or sharing of content by an individual. It can include (but is not limited to) such activities as:

  • Maintaining a profile page on social or business networking sites (such as LinkedIn, Facebook, Twitter, Instagram or MySpace);
  • Content sharing include Pinterest, Flicker (photo sharing) and YouTube (video sharing);
  • Commenting on blogs for personal or business reasons;
  • Leaving product or service reviews on retailer sites, or customer review sites;
  • Taking part in online votes and polls;
  • Taking part in conversations on public and private web forums (message boards);
  • Editing a Wikipedia or other editable page.

Riverstone Schofields Junior Soccer Club, the Blacktown District Soccer Football Association, its member clubs and Football NSW have long histories and are highly respected organisations. It is important that the reputation of Riverstone Schofields Junior Soccer Club and the organisations that it is associated with are not tarnished by anyone using social media tools inappropriately, particularly in relation to any content that might reference these organisation.

3.0 Intent of the Policy

The intent of this policy is to include anything posted online where information is shared that might affect members, colleagues, sponsors or Riverstone Schofields Junior Soccer Club as an organisation.

Who does it apply to?

This policy applies to Riverstone Schofields Junior Soccer Club members, or any individual representing themselves or passing themselves off as being a member of Riverstone Schofields Junior Soccer Club.

When someone clearly identifies their association with Riverstone Schofields Junior Soccer Club, and/or discusses their involvement in the club in areas defined as social media, they are expected to behave and express themselves appropriately, and in ways that are consistent with Riverstone Schofields Junior Soccer Club stated values and policies.

Where does it apply?

This policy covers all forms of social media.

This policy aims to provide some guiding principles to follow when using social media. This policy does not apply to the personal use of social media platforms by Riverstone Schofields Junior Soccer Club members or where the Riverstone Schofields Junior Soccer Club member makes no reference to Riverstone Schofields Junior Soccer Club or related issues.

4.0 Guiding Principles

The web is not anonymous. Riverstone Schofields Junior Soccer Club members should assume that everything they write can be traced back to them.

Due to the unique nature of sporting groups such as Riverstone Schofields Junior Soccer Club. It is therefore essential that members make a clear distinction between what they do in a professional capacity and what they do, think or say in their capacity as a volunteer for Riverstone Schofields Junior Soccer Club.

Riverstone Schofields Junior Soccer Club considers all members of the Riverstone Schofields Junior Soccer Club are its representatives. Honesty is always the best policy, especially online. It is important that Riverstone Schofields Junior Soccer Club members think of the web as a permanent record of online actions and opinions.

When using the Internet for professional or personal pursuits, all members must respect the Riverstone Schofields Junior Soccer Club brand and follow the guidelines in place to ensure Riverstone Schofields Junior Soccer Club ‘s intellectual property or its relationships with sponsors and stakeholders is not compromised, or the organisation is brought into disrepute.

5.0 Usage

For Riverstone Schofields Junior Soccer Club members using social media, such use:

  • Must not contain, or link to, libelous, defamatory or harassing content. This also applies to the use of illustrations or nicknames;
  • Must not comment on, or publish, information that is confidential or in any way sensitive to Riverstone Schofields Junior Soccer Club, the Blacktown District Soccer Football Association, other clubs, Football NSW or sponsors; and
  • Must not bring Riverstone Schofields Junior Soccer Club, the Blacktown District Soccer Football Association, other clubs, Football NSW or the sport into disrepute.

Furthermore, Riverstone Schofields Junior Soccer Club members may not use the Riverstone Schofields Junior Soccer Club brand to endorse or promote any product, opinion, cause or political candidate; and it must be abundantly clear to all readers that any and all opinion shared are those of the individual, and do not represent or reflect the views of Riverstone Schofields Junior Soccer Club.

6.0 Branding and Intellectual Property (IP)

It is important that any trademarks belonging to Riverstone Schofields Junior Soccer Club are not used in personal social media applications, except where such use can be considered incidental – (where incidental is taken to mean “happening in subordinate conjunction with something else.”).

Trademarks include:

  • Riverstone Schofields Junior Soccer Club logos;
  • Riverstone Schofields Junior Soccer Club associated slogans;
  • Images depicting members, volunteers, staff and/or equipment, where they can be identified as being part of the Riverstone Schofields Junior Soccer Club, except with the permission of those individuals and within other stated guidelines;
  • Other Riverstone Schofields Junior Soccer Club iconic imagery or the official Riverstone Schofields Junior Soccer Club uniforms.

7.0 Use of Official Riverstone Schofields Junior Soccer Club social media presence or profiles.

When creating a new website, social networking page or forum for /club member use, care should be taken to ensure the appropriate person at a club level has given written consent to create the page or forum.

Similarly, appropriate permissions must be obtained for the use of logos or images. Images of minor children may not be replicated on any site without the written permission of the child’s parent and/or guardian.

For official Riverstone Schofields Junior Soccer Club blogs, social pages and online forums:

Posts must not contain, nor link to, pornographic or indecent content;

Some hosted sites may sell the right to advertise on their sites through ‘pop up’ content, which may be of a questionable nature. This type of hosted site should not be used for online forums or social pages as the nature of the ‘pop up’ content cannot be controlled;

Riverstone Schofields Junior Soccer Club employees must not use Riverstone Schofields Junior Soccer Club online pages to promote personal projects without the approval of the Riverstone Schofields Junior Soccer Club executive committee.

All materials published or used must respect the copyright of third parties.

8.0 Consideration towards others when using social networking sites.

Social networking sites allow photographs, videos and comments to be shared with thousands of other users. Riverstone Schofields Junior Soccer Club members must recognise that it may not be appropriate to share photographs, videos and comments in this way.

For example, there may be an expectation that photographs taken at a private Riverstone Schofields Junior Soccer Club event will not appear publicly on the Internet.

In certain situations, Riverstone Schofields Junior Soccer Club members could potentially breach the privacy act or inadvertently make Riverstone Schofields Junior Soccer Club liable for breach of copyright.

Riverstone Schofields Junior Soccer Club members should be considerate to others in such circumstance and should not post information when they have been asked not to or consent has not been sought and given. They must also remove information about another person if that person asks them to do so.

Riverstone Schofields Junior Soccer Club staff should also not be seen to be in a position to be in photographs, videos or other social media content that might be considered controversial for the Riverstone Schofields Junior Soccer Club if it can in any way be linked to their role in the Riverstone Schofields Junior Soccer Club, including:

  • Being at an Riverstone Schofields Junior Soccer Club event or representing the Riverstone Schofields Junior Soccer Club at an event,
  • Being in uniform whether public or private

Under no circumstance should offensive comments be made about Riverstone Schofields Junior Soccer Club members, the Blacktown District Soccer Football Association, other clubs or Football NSW online.

9.0 Breach of Policy

The Riverstone Schofields Junior Soccer Club members, the Blacktown District Soccer Football Association, other clubs or Football NSW continually monitor online activity in relation to the organisation and its members. Detected breaches of this policy should be reported to Riverstone Schofields Junior Soccer Club.

If detected, a breach of this policy may result in disciplinary action from Riverstone Schofields Junior Soccer Club. A breach of this policy may also amount to breaches of other Riverstone Schofields Junior Soccer Club policies. This may involve a verbal or written warning or in serious cases, termination of your engagement with Riverstone Schofields Junior Soccer Club. Riverstone Schofields Junior Soccer Club members may be disciplined in accordance with Riverstone Schofields Junior Soccer Club disciplinary regulations.

10.0 Consultation or Advice

This policy has been developed to provide guidance for Riverstone Schofields Junior Soccer Club members in a new area of social interaction. Riverstone Schofields Junior Soccer Club members who are unsure of their rights, liabilities or actions online and seek clarification, should contact the Riverstone Schofields Junior Soccer Club’s designated officer.

Kimberley Osborne

This policy was created using the Football NSW Social Media Policy and through consultation with the Riverstone Schofields Junior Soccer Club executive committee, August 2019.